Generative Engine Optimization (GEO) in Umbraco: Making your Content more discoverable

What Is Generative Engine Optimization?

At its core, GEO builds on two key principles:

• Structured Data: Helping search engines understand the content and context of your pages using standardized formats like JSON-LD.

• Geographic Relevance: This refers to incorporating location-specific information into your content, making it more applicable to users searching from or about a particular region.

It’s not a replacement for traditional SEO. it’s an enhancement, particularly useful for businesses, services, or websites targeting local or regional audiences.

Using GEO in Umbraco

Umbraco’s flexibility makes it a great CMS for implementing modern SEO strategies like GEO.

To explore its potential, a sample logic was implemented on a content page using a dynamic JSON-LD block in a grid layout. The structure looks like this:

This snippet uses values pulled directly from Umbraco content fields, making the implementation dynamic and scalable across different content types or templates.

Benefits of Implementing GEO in Umbraco

✅ Better local search visibility

✅ Improved content indexing by search engines

✅ Rich results (like enhanced previews in Google)

✅ Structured content for AI-powered search systems

Whether your site targets a global audience or just one city, helping search engines understand who you are and where you serve makes a real difference.